AMF SHOWROOM LONDON WAS formed in APRIL 2010 WITH the mission to find and support emerging FASHION AND ACCESSORY designers FROM LONDON AND LATER WORLDWIDE. Our first showroom was established in 2010 in spitalfields, east london. spitalfields known for its many  art, fashion and design schools such as marangoni. it was the perfect location to establish our first permanent showroom and to be inspired by local talent.