SANDRA J was founded in 2009 by Sandra Jaffal (Sandra J), a young French designer who had recently graduated from the renowned fashion school ESMOD. With a passion for handbags, she decided to launch her own brand offering funky and trendy designs that quickly gained popularity, becoming a must-have among fashionistas of all ages.

Today, SANDRA J operates in both the Middle East and Europe, with business partners in Qatar, Kuwait, Dubai, Abu Dhabi, Jeddah, Riyadh, Paris, and soon, London. Known for using only the highest quality leather, the brand offers a range of specially designed collections, including luggage, handbags, clutches, and other small leather goods.

Sandra J’s unique designs and vibrant colors have helped establish the brand as one of the most promising names in the Middle Eastern fashion scene.