MORUBELIN embraces the concept of practical couture, offering women the opportunity to experience change while maintaining a distinct, personal style. It caters to those who have already explored the allure of various high-end brands.

MORUBELIN embodies two archetypal women: one is extravagant and romantic, inspired by the Rococo era, while the other is elegant, independent, and goddess-like in her grace. The brand’s signature silhouettes feature full skirts and bell-shaped dresses that highlight the waist, with body-conscious designs enhanced by shirring, ruffles, and draping details.

Modern, artistic flair is showcased through unbalanced cuts, unique slash details, and forward-thinking aesthetics. By reinterpreting innovative, structural forms with a feminine touch, MORUBELIN embodies bold sensuality and luxurious elegance.

Each season, the brand introduces new variations of ribbon, jewelry accents, handmade details, and lace-up elements, creating a couture-ready-to-wear collection that stands apart in its originality.

Designer Hyunjin, who has been immersed in the fashion world alongside her parents since graduating from Parsons, launched MORUBELIN to bring her vision to life.