IN 2016 TOGETHER WITH A LOCAL CHINESE INVESTOR, AMF SHOWROOM CHINA IN BEIJING WAS ESTABLISHED. OUR MISSION TO INTRODUCE OUR TALENTED INTERNATIONAL FASHION AND ACCESSORY DESIGNERS INTO THE LUCRATIVE CHINESE DESIGN MARKET AND TO LAUNCH CHINESE BRANDS INTERNATIONALLY FROM OUR PERMANENT EUROPEAN SHOWROOMS.

OUR PRESENCE IN CHINA HAS BEEN SO HIGHLY RECOGNIZED, THAT MR FLAMOS WAS INVITED TO JOIN THE 5 PERSON JURY TO SELECT CHINA DESIGNER OF THE YEAR FROM A SHORT-LIST OF 50 FINALISTS.